About Us
Chapter 01 -The Beginning
We were that person.
Bathroom cabinet full of half-empty bottles.
Aesthetic packaging we couldn't resist.The thing TikTok made us buy at 2am.
The "Dermatologist-approved" serum that cost more than our phone bill.
Used everything religiously. Waited. Hoped
Our skin said no thanks.
Chapter 02 -The Obsession
So we got obsessive about it. Not in a fun way
- in a why is none of this working way.
We started reading the actual science.
Stalking real dermatologists. Figuring out
which ingredients do something
vs. which ones just sound expensive.
And that's when it clicked.
Chapter 03 -The Truth
Our skin was never the problem.
Nobody told us that results don't show up in a week.
That the stuff building up for years won't vanish in three days.
That "before and after" photos have more lighting tricks
than actual skincare science.
Chapter 04 -The Promise
No miracle claims
We won't promise you'll glow up in 3 days.
Real results are slow and steady —
boring maybe, but actually effective.
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Real ingredients
Every product has science behind it. Not just vibes,
not just aesthetic packaging - ingredients that
actually do what they say.
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Radical honesty
Week one looks nothing like week eight.
We'll always tell you that. No filters, no false timelines.
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Less, but better
We're not here to sell you 47 products you don't need.
Just the right ones, done right.
Face O'Clock started as something we made for the version of
ourselves that was exhausted, confused, and done feeling
like the problem. If that sounds familiar - you found your people.
It's about time skincare got real.
Our Team
Yash Daga
Founder & CEO | The Literal Backbone
Meet Yash: The perpetually caffeinated force of nature who looked at skincare and thought, "I can do this better." Turns out, he could. Armed with a CA degree and a Masters in "Figuring It Out As I Go," Yash tests every product on his own face first.
Ambitious, caffeinated, and delightfully self-deprecating, he knows formulations, strategy, operations, finance-basically everything required to build a brand from scratch. There's literally nothing this man can't do except take a weekend off. When asked about weekends, his response: "What is a 'weekend'?"
His hobbies include building Face O'Clock 24/7 and avoiding the sun like a vampire with a skincare routine.
His fuel? Double-shot espresso from his wife.
His desk essentials? Laptop charger (perpetually at 4%) and an endless to-do list.
He watches Shark Tank yelling "That valuation makes NO sense!"
His superhero name is Mr. Deadpool (wife-approved).
He'll defend his "NO pineapple on pizza" stance in court.
His philosophy? "Suno Sabki, Karo Khud Ki."
Watching him build this brand brick by brick? That advice checks out.
Dr. Kasturi Daga
Director - R&D | Day One Legend
Meet Kasturi: A dentist who traded pulling teeth for pulling engagement metrics. Best decision ever. She brings research chops and content wizardry to Face O'Clock, thriving in the beautiful chaos of building a brand from scratch.
Loyal, optimistic, and unapologetically dramatic (her words, not ours), Kasturi will champion your idea on Monday and deliver a theatrical monologue about deadline pressure by Thursday.
When she's not conjuring content magic, you'll find her traveling to places with good food, reading books that make her feel things, or eating said good food.
Her weekend agenda? Sleep, laze, eat, repeat. Revolutionary self-care, really.
Her desk essential is a phone charger, her fuel is old-school homemade cold coffee, and she's a die-hard Potterhead who would choose dinner with Chris Evans given the chance.
She's firmly team "pineapple has NO business on pizza," and honestly, we respect the conviction.
What does she love about this team? Their idea-bursting brains and hunger to learn.
Her superpower? Living by "You decide your own universe." And judging by the brand we're building, she's decided hers is pretty damn spectacular.
Sinika Chakraborty
Business Development Head | 5 months in and already indispensable
Meet Sinika: The analytical powerhouse with a Mass Communication degree who somehow ended up knee-deep in ingredient lists and formulation breakdowns. And she's thriving.
Analytical, driven, and endlessly curious, Sinika turns "maybe we could..." into "here's exactly how we will." She genuinely gets excited about legal compliance and market analysis-give her a challenge and watch her emerge three hours later with a full action plan and a new vendor contact.
When she's not dissecting formulations or building strategies, you'll find her drawing, devouring romantic novels, cooking, or curating playlists.
Her fuel? Black coffee. Always. And dal khichdi when hunger strikes.
Her desk essentials are beautifully old-school: a diary and pen.
Weekend plans? Spontaneous adventures and exploring new places.
Her superhero alter ego? Wonder Woman.
Team "NO pineapple on pizza."
What does she love about this team? The freedom to work her own way.
Her motto? "If you never try, you'll never know." Five months in, and she's conquered everything we've thrown at her.
Amit Dinesh Singh Thakur
Social Media Manager | Graphic Designer | Video Editor | Website Manager
Meet Amit: The multi-hyphenate creative dynamo with enough energy to power a small city. Social media, graphic design, video editing, website management-he collected skills like Pokémon cards and now we're reaping the benefits.
Creative, focused, and endlessly curious, Amit gets excited about content that actually adds value and moves the needle. He's a happy-go-lucky creative with headphones perpetually on, a to-do list always within reach, and his phone ready (probably mid-editing right now).
When he's not juggling four creative roles, you'll find him gaming, writing lyrics, hunting creative trends, or leveling up his editing skills.
His fuel? Chai and poha.
Weekends are for quality time with loved ones and learning something new.
His movie? Tamasha.
His show? One Piece.
His superhero name? Spider-Man ("Never Give Up").
Dinner guest? His dad.
Pineapple on pizza? Hard NO.
What does he love about this mad team? Creative freedom.
His philosophy? "As long as I'm alive, There are Infinite Chances." He's choosing growth, creativity, and probably too much caffeine.
Syed Asif
Accountant | 5 years of financial zen
Meet Asif: The calm, reliable guardian of our numbers. A man of few words and zero tolerance for unbalanced books, he's quietly held down the financial fort for five years. Asif handles all financial data, bookkeeping, and compliance with steady precision that makes auditors weep with joy.
His favorite part? Making everything balance perfectly. There's something zen about his love for organized spreadsheets-while others panic, Asif just... doesn't.
His hidden talent? Staying calm under pressure. Superpower, really.
When he's not ensuring immaculate accounts, you'll find him watching meaningful movies, sipping tea with biscuits, or planning his next trip. He's visited Kashmir and has a growing list of places to explore.
His workspace essential? His laptop, perpetually open.
Dinner guest? His family-genuine connection over celebrity small talk.
Team "NO pineapple on pizza."
What does he love about this team? The supportive, respectful environment.
What we love? He keeps our finances accurate, compliant, and drama-free. Asif doesn't say much-but when your books balance this well, you don't need to.