About us

We got tired of the lies.

The bathroom cabinet was full. The promises were empty. So we started over, honestly.

Scroll - the whole story
Chapter 01The beginning

We were that person.

A cabinet full of half-empty bottles. Aesthetic packaging we could not resist. The thing TikTok made us buy at 2am. The dermatologist-approved serum that cost more than our phone bill.

Tried everything religiouslyWaitedRepeat

Our skin said no thanks.

We weren't failing skincare. Skincare was failing us.

Chapter 02The obsession

So we got obsessive. Not in a fun way.

in a why is none of this working way

We started reading the actual science. Stalking real dermatologists. Working out which ingredients do something, and which ones just sound expensive.

And that is when it clicked.

Chapter 03The truth

Our skin was never the problem.

  1. Results do not show up in a week. Nobody told us that.
  2. What has been building up for years will not vanish in three days.
  3. Most before and after photos have more lighting tricks in them than skincare science.

So we built something different.

Chapter 04The promise
No miracle claimsWe will not promise you a glow-up in three days. Real results are slow and steady. Boring, maybe, but actually effective.
Real ingredientsEvery product has science behind it. Not vibes, not aesthetic packaging. Ingredients that do what they say.
Radical honestyWeek one looks nothing like week eight. We will always tell you that. No filters, no false timelines.
Less, but betterWe are not here to sell you 47 products you do not need. Just the right ones, done properly.

Made for us first. Now you're invited.

Face O'Clock started as something we made for the version of ourselves that was exhausted, confused, and done feeling like the problem. If that sounds familiar, you found your people.

it's about time skincare got real

Shop Face O'Clock
The people

Who is actually behind this

A small team in Hyderabad. Here they are, with rather more detail than they expected to give.

Yash Daga
Founder

Yash Daga

Officially the founder. In practice the IT guy, the operations guy and the accountant, depending on what broke that morning. Most of his employees call him as Sir, OTP?

Iced americano. At the airport three hours early, not out of caution but so he can sit and work at the gate. Aisle seat, because the window is claustrophobic. Quiet restaurant, because there is enough noise in his head already.

Checks email before anything else to see what orders came in overnight. Recently googled how to remain sane for the team. The fastest way to irritate him is having to follow up on something already assigned, which is also, he would like noted, why people wrongly assume he is a control freak.

Uses the sunscreen, the spot corrector and the nose strips. Uselessly good at daydreaming about a 100 crore brand. Carries a lock and key in his bag. Would like dinner with Donald Trump, mainly to ask what his problem is.

The worst advice he has ever been given was to add fake reviews everywhere. You can't see them because that idea never landed.
Sinika Chakraborty
Head of Business Development

Sinika Chakraborty

Formulation, packaging, production timelines, compliance, supply chain, vendor negotiations, artwork approval, costing. On any given Tuesday, some combination of those. If a product exists, she has to get it made.

Black coffee, no sugar. Sprinted for every flight right until she missed one. Now she is the early one, reformed and faintly smug about it. Same restaurant, same order, forever.

The quickest way to ruin her day is not answering her call, which is rich given her own reply pattern is two minutes or two days, nothing in between. The group chat comes to her when someone needs a shoulder to cry on.

Uses nearly the whole range of FOC lineup. Sunscreen every single morning, nose strips fortnightly, patches a few times a month, spot corrector daily when she is breaking out. If she says a formula is ready, it is ready.

Would skip dinner with anyone famous because she would take one more with her late aunt.
Dr. Kasturi Daga
Website Developer, Formulation Advisory, Everything in Between.

Dr. Kasturi Daga

Asked what she does on a Tuesday, she genuinely had to stop and think. She built this website, advises on formulation, and runs the Instagram, which you are welcome to go and judge for yourself.

Chai and coffee, both, extra strong. Times her airport arrival precisely enough to get into the lounge and eat everything before boarding. Orders something new every single time, because monotony is the one thing that will actually ruin her day.

Replies to messages in three to four business days. Her own stated red flag is will do it later.

Uselessly good at correcting people who sing the wrong lyrics. Unreasonably competitive about thumb fights. Recently googled whether a machine exists that folds laundry. Spends more time than is reasonable wondering what would have happened if Hermione had ended up with Draco.

Everything we sell was tested on her face before it went anywhere near yours.
Amit Thakur
Creative Designer

Amit Thakur

Thinks, designs, shoots, edits, and fixes whatever broke. Almost everything of what you have seen from us, he made.

Black coffee, no sugar. Airport three hours early, window seat, quiet restaurant. Orders something different every time, because he would rather find out.

Says he does not overthink, then admits he reads every review, overthinks it, and buys it anyway. Does not open apps in the morning, just checks whether anything is on fire. Carries a hand gripper in his bag, for reasons nobody has established.

What ruins his day is it will take two minutes turning into two hours. What people get wrong is assuming he is quiet because he has nothing to say.

Handed the Face O'Clock Instagram for a day, his entire answer was I will make it.
Swetha Singam
Digital Marketing Strategist

Swetha Singam

First thing she opens in the morning is Ads Manager. Second is whether the orders came in. Breakfast somewhere after that.

Neither chai nor coffee. Boost or Horlicks, and she is not taking questions on it. She is the sort who gets to the airport three hours early and does not understand people who do not. Window seat booked, reviews read, nothing left to chance.

She texts back instantly, which the group chat has learnt to exploit whenever somebody needs a photo taken. For someone who plans that carefully, she will not order the same dish twice.

Overthinks everything else though, work and cooking included, and probably this paragraph. Once ran a YouTube channel. It now stands as a monument to not having enough time.

Would like one dinner with Mahesh Babu, purely to ask how he keeps getting younger.
Chintada Priyanka
Marketing Strategist

Chintada Priyanka

Measures Tuesday by how far it is from Sunday. Chai, with memes on the side.

Sprints to the gate. Replies to messages somewhere past the deadline. Buys things because they look good, and whether they actually work is a secondary concern. All of which makes it odd that skipping one step in her routine will ruin the entire day, and that her stated red flag is not being prepared enough for a disaster.

Competitive about the output, never the hours it took. Compliments bounce off her. People assume she is mean. She just is not going to say the work is fine when it is not. Uselessly good at preaching.

Carries a kitchen knife in her bag. We have decided not to ask why?!

Hand her the Face O'Clock Instagram for a day and she would roast the entire team and publish it.
Would like dinner with Henry Fischel, inventor of the exam, to ask him what he was thinking.
Syed Asif
Accontant

Syed Asif

Handles the accounts and keeps the paperwork straight, which on a given Tuesday mostly means chasing things nobody else has noticed are missing. Chai, less sugar.

Airport three hours early. Replies instantly. Unreasonably competitive about being on time, and the surest way to ruin his day is being made to wait for no reason. The worst advice he has ever been given was don't worry, it'll sort itself out. Things do not sort themselves out. That is more or less the job.

Orders the same thing every time, because if it works, why gamble. Then names Ilahi as his theme song, on the grounds that there's always something new to explore. Both of these are apparently true.

Uselessly good at remembering random numbers - a strange thing for an accountant to call useless. Carries a bag of receipts he keeps meaning to throw out.

Quiet at first, which people mistake for serious. Uses the sunscreen almost every day. Would like dinner with A.P.J. Abdul Kalam, to ask what keeps a person going when things don't go to plan.
Jyoti Chaudhary
Not on our payroll, but

Jyoti Chaudhary

Jyoti does not work at Face O'Clock. Somebody should tell her, because she has been believing in us harder than most of us believe in ourselves.

She was there for every launch, every sample, every product that needed an honest opinion before it went out.
She has manifested 5000 orders per day for us!

In spirit she has been the best Cheerleader.